Real Estate Lead Generation in Australia

One of the most significant factors leading to business success in a real estate company is lead generation. It offers a wealth of benefits, from increased brand awareness and sales to an improved return on investment and conversion rate.

That said, lead generation comes from multiple channels, whether it’s through your social media marketing efforts or cold-calling and emailing routes. The good news is that you don’t have to navigate the digital marketing maze alone.

Several real estate marketing and advertising companies are willing to lend you a helping hand to enhance your brand’s image across all channels, building your lead generation tactics.

Stick around to learn more about our top picks of these companies, along with the best methods employed for lead generation.

How a Virtual Assistant Can Help You Boost Your Real Estate Lead Generation

Lead generation typically entails collecting client information to build your prospects. These leads will eventually show interest in purchasing a home and become future tenants or buyers.

The question is, how can you boost your real estate lead generation with the help of remote virtual assistants? Here are a few ideas to get you started.

1. Social Media Advertising

Social media remains on top when it comes to creating leads and garnering a larger client pool. For instance, you can use Facebook Messenger ads. This type of marketing tool redirects potential clients to send an inquiring message to your company’s profile.

It creates a more personal space where the client and agent can have a live conversation regarding the prior’s real estate requirements. It allows the agent to create a more tailored plan as well.

Fortunately, there’s no shortage of social media specialist virtual assistants in the market who can help you reach your targeted demographic.

2. Use Automated Text Messaging

Potential clients will likely open a text message than an email ad. Fortunately, you can utilise automated messaging software to keep the process more streamlined.

The main downside to using this lead generation method is that it can come off as spam, particularly to younger audiences.

For this reason, you can enlist a virtual assistant with years of experience in this field who’ll help you get your brand’s message across.

3. Identify Your Brand

Like all businesses, nowadays, you need to make your brand shine to get recognition. Whether you’re an independent real estate agent or part of a larger property management company, people need to associate you with your brand.

It builds trust and reliability for potential surveying customers and enhances your overall professional image. For example, you must have a dedicated website for your business and include testimonials.

Your social media should redirect clients back to your website. There, your leads will build, where they can fill out inquiries or application forms to use your service. Virtual assistants, in this case, will rush to answer.

4. Phone Call Advertising

It may seem like an old trick in the book, but cold-calling remains a successful lead-generation strategy in real estate.

In this method, you can call past or expired leads or old acquaintances. You can use a cold-calling script to keep you focused or improvise on the spot for a less robotic tone on the phone.

If phone calling isn’t within your line of expertise, you can hire a virtual assistant to better represent your real estate company.

Lead Generation In Australia: Diversifying Your Methods

Besides using a virtual assistant for all sorts of advertising, you can rely on other methods to expand your clientele radius.

Build From Your Current Network

Besides social media, email, and phone call advertising, look towards your social circle, whether it’s your friends, family, or old colleagues.

Keep your networking door open to them. Even if they’re not necessarily interested in purchasing or selling a home and renting, keeping you in mind as a real estate agent is critical.

Additionally, you can build on these local networks by attending social events and open houses. There, you’re more likely to find qualified leads. Just be sure to bring your business card.

Look Out for Partnerships

Your prime service is buying and selling real estate. Multiple other services build onto that business, including financial consultancy, bankers, insurance companies, and mortgage lenders.

You could create partnerships with these sorts of companies to expand your client radius. They don’t directly compete with your service but offer a complementary one, and a VA can help enhance these partnerships.

Now, these partnerships are always built on mutual benefit. For instance, if you partner with an insurance company while they advertise your real estate service to their clients, you also must do the same to maintain the agreement.

Top Real Estate Lead Generation Companies in Australia

After discussing some of the best practices of lead generation, let’s dive into the top companies in Australia that you can outsource for this service.

1. Klim3 Pty Ltd

Established in 2004 in Queensland, Klim 3 brands itself as a digital marketing agency that focuses on several aspects of lead generation.

The business provides multiple advertising services, including email marketing, search engine optimisation, and social media advertising.

Additionally, the agency can benefit you with its expertise in web design. In the web creation process, Klim3 prioritises lead acquisition, user experience, customer journeys, competitor analysis, and ease of use, all of which will boost your lead generation strategy.

2. Kaz Ads

Kaz Ads is another successful lead generation company based in Australia. The digital advertising agency offers several services, from social media advertising and SEO management to content writing and web design.

On top of that, Kaz Ads also provides businesses with a tailored Customer Relationship Management (CRM) integration to keep your leads in one place. The company also utilises other advertising channels like Google Adwords and Microsoft Ads, which are crucial elements in Pay-Per-Click (PPC) marketing.

3. Mindesigns

Mindesigns is a strong contender in the lead generation Australian market. As you enter the company’s website, you’re greeted by a user-friendly interface displaying all the services provided.

You can benefit from Mindesigns’ design, marketing, and web development services. It can build up your brand from the bottom and allow you to stand out in the cut-throat real estate market.

What’s more impressive about Mindesigns is its ability to work with varied industries. Some of its clients come from education, clothing, and insurance backgrounds. With the agency’s Conversion Rate Optimisation (CRO) and creative efforts, you’ll be sure to achieve your lead generation goals.

4. AgentSpot

AgentSpot differs from most of the companies listed because it specialises in real estate lead generation. This means that not only would you be getting highly-prized knowledge, but promising networking opportunities as well.

This option is best if you’re an independent local real estate agent. That way, you can advertise your exclusive consultancy service to people already looking to sell their homes.

Some of the pros of working with AgentSpot include gathering quick connections, a simplified workflow, and less competition.

In the last point’s case, AgentSpot only accounts for five real estate agents per suburb. That way, you have less competition in your multiple-listing service area.

That said, AgentSpot only acts as a platform to showcase your service. Consequently, you can enlist the help of a marketing real estate virtual assistant to boost your lead-generation efforts from other channels.

5. Wealthify

Wealthify uses a unique “pay-per-lead” model in its lead generation strategy. Subsequently, you only have to pay for each lead, and everything is inclusive.

In addition to receiving the leads, the company also allows you to check data insights about your leads. It does so by prompting users and website visitors with relevant questions.

Besides that, Wealthify holds intellectual property over its campaigns. It’ll license it to you so you don’t have to deal with incurring costs when creating landing pages.

6. Leadify

Unlike all other digital marketing real estate agencies, Leadify offers a more straightforward solution. Rather than going through the hassle of acquiring leads from social media or other channels, you can purchase them.

You can find first-home buyer and homeowner data leads. Once you buy these real-time leads, you can send them straight to your sales team to work with.

Among the services and tools you’ll receive from Leadify include API and CRM integrations, a lead management portal, and priority support. In terms of payment, you’ll pay a fixed amount per every lead, like Wealthify.

7. Brandform

Brandform takes a more luxurious approach to its digital marketing style. They’re best suited to property management companies looking to elevate their brand image through expert web design, press advertisement, and target audience profiling.

In other words, Brandform takes a more analytical and visual approach when it comes to lead generation. It uses tools like interactive touchscreen designs and 3D interactive models to boost your website’s engagement, leading to longer visits and organic traffic.

8. Our Agency

Our Agency is a digital marketing agency that can support your business every step of the way, especially when targeting lead generation.

The company highly values the creative aspect of your real estate agency’s image. This brings us to Our Agency’s best unique selling point, its CGI services.

Their CGI productions boast pristine quality, seemingly taken from a fine arts photographer’s perspective. With that powerful visual in your hands, you can attract more leads through your website or social media content.

Final Thoughts

You could be an independent real estate agent searching for local leads or a small property management company looking to build its brand.

Either way, lead generation is your main focus and luckily, hiring a virtual assistant is as easy as it gets. A virtual assistant can improve your email campaign and social media marketing presence to make a world of difference.