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Lead Generation

Lead Generation is one of the most effective strategies in acquiring qualified customers for your business. Moving prospects along the sales funnel becomes simpler if the Sales team doesn’t have to spend time and resources qualifying them.

Lead Generation falls under the scope of work of Marketing and it is not an easy task. There are several techniques you can use to generate leads:

  • Social Media
  • Content Marketing
  • SEO
  • Cross- Promotions
  • Co- Marketing
  • Pay Per Click Advertising
  • E-mail Marketing
  • Customer Referrals

Their application will depend on the profile and needs of your target market as well as the objectives of your business.

Our virtual assistants have extensive experience conducting lead generation work for clients from various industries. They are highly proficient in the different methods for lead generation and can achieve great results quickly.

When you look at your sales funnel and outreach processes you will probably find an awful lot of time is spent on generating leads. These can be cold and warm leads, but careful attention has to be paid to making sure you target the right audience.

Fortunately, modern Internet technology, search engines and social media have made it a lot easier to target your exact ideal client profile. Before the Internet, you would have had to spend tens of thousands of Dollars on print and TV advertising. And your ad would end up in front of huge numbers of people. But only a fraction of those people would actually qualify as a potential client.

One of the biggest advances and opportunities has come through social media. Platforms like Facebook and LinkedIn have extensive information about their users. And you can use that information to target very specific groups of people.

Our staff can perfectly tailor the lead generation process to filter down to the exact target group of people. And those groups can be different for all types of projects and deals you are working on.

Your ideal list of sales leads is pre-screened without having spoken to the potential client. You can then have a lot more confidence that you are not wasting your time with someone that is not suitable.
And that ultimately allows you to deal with a lot more qualified leads and focus more attention on them.

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